Forget squinting at tiny beige colour swatches on your
computer screen, or
roaming aimlessly through
department stores. There’s a better way for online shoppers to choose a new foundation and pick the perfect shade.
findation.com a global project launched
in 2012, creating
the world’s largest usable database
of matching foundation colours.
With over 90,000 people from all over the
world entering their matches, this free online resource aims to save women time and money in the
search for their ideal foundation
product.
By simply entering details of foundation shades you have tried before, findation.com will recommend
similar colours in various products and brands, essentially eliminating the need for you to physically go into a store to ‘try
before you
buy’ your new foundation shade.
Findation’s unique algorithm delivers results from over 470 beauty brands, 2500 products and 16,000
foundation shades.
The beauty
of findation.com is that recommendations
become more extensive as more people
worldwide enter their matches – meaning more choice for the consumer.
Click here to view a short instructional
video on how to use the
site, narrated by founder Kate Morris.
Test it for yourself at www.findation.com
Note : This is definitely a boon for people who love online shopping. The con is that they do not take in our Desi brands ;)
Disclaimer : Information sent by PR
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