Saturday, 2 March 2013

Press Release:

Forget squinting at tiny beige colour swatches on your computer screen, or roaming aimlessly through department stores. There’s a better way for online shoppers to choose a new foundation and pick the perfect shade.  a  global  project  launched  in 2012,  creating  the  world’s  largest  usable  database  of   matching foundation colours.

With over 90,000 people from all over the world entering their matches, this free online resource aims to save women time and money in the search for their ideal foundation product.

By simply entering details of foundation shades you have tried before, will recommend similar colours in various products and brands, essentially eliminating the need for you to physically go into a store to try before you buy’ your new foundation shade.

Findation’s unique algorithm delivers results from over 470 beauty brands, 2500 products and 16,000 foundation shades.

The beauty of is that recommendations become more extensive as more people worldwide enter their matches meaning more choice for the consumer.
Click here to view a short instructional video on how to use the site, narrated by founder Kate Morris. Test it for yourself at 
Note : This is definitely a boon for people who love online shopping. The con is that they do not take in our Desi brands ;)  

Disclaimer : Information sent by PR 

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